Home Archive What

A lifestyle & nonsense guide covering the fashion/music/aesthetics of the Now. From new dark sounds to r&b, bass and rage, abstract technology, abstract writing, icons, color, designer black, designer thugs.

Formed in 2010 as Gucci Goth under the slogan ‘Fake Goth Is The Real Goth’, rebranding as BlackBlackGold is the obvious next step: subcultural subversion continues, but some aspects of the original message are no longer necessary.


GG/BBG has been featured in




Majestic Disorder

Actual Pain

The Fader


Luna Vega

Temporary Art Review